Old Liquors Magazine
Media Guide 2018

Old Liquors Magazine contains over 180-pages and is published four times a year. It is available for free in liquor stores, bars, hotel suites, and selected restaurant lounges.

Old Liquors
Magazine 2018

Old Liquors Magazine contains over 180-pages and is published four times a year. It is available for free in liquor stores, bars, hotel suites, and selected restaurant lounges.

Advertisers are emerging and established brands, who use the Old Liquors Magazine distribution network of alcoholic beverage outlets to create brand awareness and drive sales.

Old Liquors Magazine’s custom covers allow brands to significantly reduce their advertising costs by replacing the traditional mass media print advertising approach with Old Liquors Magazine low per magazine fee.

A six-page cover article, and double-page advertising spread are included in each custom cover edition.

A personalized communications approach boosts reader engagement and enables highly targeted advertising, thus delivering better responses.

Emerging brands can become known in new markets quickly and inexpensively and test initial market traction.

Existing Brand owners can use Old Liquors Magazine to locally support products or to reach a specific demographic locally.

Our readers …

Our readers are educated liquor enthusiasts, affluent, and very active online. They are well travelled and are frequent buyers of expensive bottles of fine spirits and wine.

They own wine cellars and spirits collections and spend thousands of dollars each month on expanding and maintaining them. They buy direct from their trusted wine and spirits merchants or at auction.

They frequently travel for work or leisure and visit producers, getting the story behind the bottle. They are always looking to buy a spectacular bottle or to find more information on an innovative brand. When they encounter an unusual bottle, they buy it.

Our readers love to gain knowledge, so when traveling they frequent bars and restaurants that offer extensive wine and spirits lists. They actively engage with sommeliers to learn the latest about the wine trade, cellar masters, winemakers, ingredients, and the art of the craft. Being elite consumers, they can appreciate the heritage, history, and uniqueness of wines and spirits.

Our readers have a wide variety of characteristics. They might own private yachts or jets, luxury cars, mansions, horses, art, and jewellery. They share an interest in fashion. They travel the world for business or to go golfing, hunting, sailing, and diving. They have second homes on other continents. They eat in the finest restaurants and sleep in the best hotels. They are very mobile, with personal and executive assistants who are trusted advisors supporting them.

Our readers are affluent and are high net-worth individuals. Their income is at least $300,000 annually, and they have a personal net worth of several million U.S. dollars.

Old Liquors Magazine intends to be a lifestyle guide to its readers. It offers a global point of view while inspiring them to experience what’s unique, exciting, and extraordinary.

Publication Details and Distribution

Publication Details

Published four times a year

Old Liquors Magazine | Spring Edition  Available from mid-March
Old Liquors Magazine | Summer Edition  Available from mid-June
Old Liquors Magazine | Autumn Edition  Available from mid-September
Old Liquors Magazine | Winter Edition  Available from mid-December

Distribution

Old Liquors Magazine is published four times a year. It is available for free in liquor stores, bars, hotel suites, and selected restaurant lounges.

New York – 20,000 copies
Chicago – 15,000 copies
Washington D.C. – 10,000 copies
Los Angeles – 15,000 copies
Las Vegas – 10,000 copies
Other U.S. – 20,000 copies

Total 90,000 copies

Segments …

Wine & Dine

From the latest news on rare and collectible spirits, to the craft behind distilling, bartending, and cooking the finest cuisine, the focus is on items that stand out in a global marketplace.

Lifestyle & Fashion

Men’s and women’s fashion, grooming, and lifestyle news and reviews. Reports on top luxury brands from around the world.

Travel & Pleasure

Advice for sophisticated travelers craving news and information about the most exciting places in the world. In-depth features on destinations both major and under the radar.

Interiors & Architecture

The best from interior designers, architects, landscape gardeners, and other design pros, featuring ground-breaking projects and innovative new products.

Financial & Legal

Reporting on the best financial, legal, and insurance services for high net-worth individuals, their families, and their private and business properties. This section also reports on auction results from around the world.

Art & Passion

Join artists from around the world for deep explorations of how the arts can spark a passion for beauty, learning, and collecting. Stories about people, places, and cultural events shaping our world.

Local promotion pack

Local promotion pack

Front Cover Local (per 500 copies) $2,000
6-Page Advertorial Inclusive Interview + Photography
(per 500 copies) $2,000

Run of network

Full Page $6000
Full Page Opposite content $7,500
Outside Back Cover $9,000
Double-Page Spread $10,000
Double-Page Spread Front Half $11,000
Double-Page Spread Pre TOC $12,000
Double-Page Spread Inside Front Cover $13,000
Double-Page Spread Inside Back Cover $12,000
4-Page Advertorial (Inclusive Interview + Photography) $12,000

Technical spec’s

Single page AD

Format pp: W 230 mm x H 320 mm. Bleed: 3 mm.
Do not place text less than 10 mm from the edges.

Inside double-page spread page AD

Format pp: W 460 mm x H 320 mm. Bleed: 3 mm.
Do not place text less than 10 mm from the edges.

Inside Front (BACK)

Double-page Spread AD

Inside front cover and page 1

W 450 mm x H 320 mm. Bleed: 3 mm.
Do not place text less than 10 mm from the edges.
Please provide a file with two single pages of 225 x 320 mm.

File Specifications

High-resolution certified PDF. Do not include colorimetric profiles. Include a digital proof (Cromalin, Matchprint) All elements: texts, vector objects, and images should be in CMYK . No spot colors. All fonts must be properly embedded or converted to outlines. Minimum resolution for images: 300 dpi. Layer overlay <300%.

Artwork deadlines 2018

Spring edition / Summer edition / Autumn edition / Winter edition

Items to send to :

info@oldliquorsmagazine.com

Lay-out elements

Text to Column Layout

A full page of text needs about 900 to 1,000 words in a three- or two-column layout. The editorial designer decides how to display the text in combination with the images.

Elements Article

Text: 

Running head – Headline – Credits – Intro/kicker – Body copy – Subheads – Pull quotes- and Image captions

Images: 

Sufficient images (300 dpi)
Vertical lead image (at least 2200 x 3380 pixels)
Half-horizontal image (at least 2200 x 1630 pixels)
Quarter vertical (at least 1063 x 1630 pixels)
One-eighth horizontal (at least 1630 x 791 pixels)
Vertical lead image (at least 2200 x 3380 pixels)
Half-horizontal image (at least 2200 x 1630 pixels)
Quarter vertical (at least 1063 x 1630 pixels)
One-eighth horizontal (at least 1630 x 791 pixels)

Cont@ct us

To discuss Editorial and Advertising opportunities call Bart Laming at 954-315-3836 or email us.

Old Liquors Magazine USA

Old Liquors Inc./ Publishing Division
110 East Broward Blvd. Suite 1700
Fort Lauderdale,  Florida 33301
Phone 954-315-3836

www.oldliquorsmagazine.com